Tuesday, September 7, 2010

A new direction for an old experiment

The Exponential Penny is coming out of mothballs.

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We're going to look at the penny in a new way. And I need your help.

See...I didn't get to the magical $10 million point the first time around. I mean, if I did, I'd have been wading in a sea of pennies all the time, and I think that we all know why that's a little bit unlikely. Somehow, someone probably would have noticed a few million in missing change.

But the problem wasn't that I wasn't looking. The problem was that I was the only one doing it.

So now, I'm not looking. I'm giving. And I don't want to do it alone. If EVERYONE gave a penny away every day, the world could move mountains on a monthly basis.

The idea now is to just worry about your one penny every day. Drop it in a collection can at a convenience store checkout for the American Cancer Society (my charity of choice), or put it in a "leave a penny, take a penny" tray for somebody who is scraping up change to put a gallon of gas in the car to get home. Whatever. There's no bad way to give away a penny.

But instead of looking for more and more pennies every day, now we just have to encourage more people to give their own penny every day. The pennies are stationary. It's the givers who are becoming exponential.

So let's see how many pennies we can give away, starting September 11. (What better day to prove that little acts have amazing potential?)

I'll tell you how I gave away my pennies every day. Comment here to tell me about your pennies, or email me at exponentialpenny@gmail.com.